Creating a standout brand takes time and meticulous planning, from defining your tone of voice to choosing the right colour combinations and materials for your interiors. And yet music is so often an afterthought - or not even thought of at all.
Music establishes your brand identity, credibility and reputation. It’s as important as the typography of your logo or the architectural design of your restaurant, and can leave an even longer lasting impression. Whilst it may not be an obvious indicator of what attracts a customer or keeps them returning for more, music often plays a more insidious role in consumer decisions. So why does music matter?
Making an Emotional Connection
Harnessing the emotional power of music can leave an indelible mark on your audience.
- Emotional Branding: 35% of consumers believe music strengthens their emotional connection to a brand, enhancing their overall experience.
- Enhance Atmosphere: 82% of participants reported that background music improves the overall ambience of a venue.
- Positive Perception: 41% of consumers feel more favourably about a brand that plays music they like, making them more likely to recommend it to friends.
Increasing Purchase Intent
More than just a alternative to silence, the right branded music can directly influence buying behaviour;
- Extended Shopping Time: Customers spend 18% more time in stores that play music aligning with their preferences, increasing purchase likelihood.
- Enhanced Dining Experience: 70% of respondents indicate that music positively influences their dining experience and willingness to spend more.
- Boosted Purchase Intent: The right background music can elevate purchase intent by 20% by creating a more emotionally engaging atmosphere.
Driving Brand Recognition and Repeat Custom
Consistent, resonant music enhances brand loyalty and encourages repeat business:
- Increased Return Visits: Customers are 14% more likely to return to venues where they had a positive emotional experience.
- Enhanced Brand Loyalty: Stores that play music matching their brand identity see a 17% increase in brand loyalty.
- Improved Hotel Stays: 35% of hotel guests believe that music matching the brand’s identity enhances the quality of their stay.
- Perceived Quality: 45% of customers perceive products and services to be of higher quality in venues that play music they enjoy.
This is why music should be integral to your branding and marketing strategy - it’s a powerful tool that can transform your brand’s perception and significantly impact your revenue and customer experience.
Cue: Vellar Sound. We specialise in curating the perfect soundtrack for your brand’s physical spaces, helping you establish a compelling identity and creating unforgettable experiences that resonate with both your customers and your employees (more on that here).